The internet is obviously full of content. What are some of the websites you read regularly? How many of your top 5 websites are blogs? Blogs are everywhere and an attractive way to read about your favorite topics from knowledgeable sources. Or you can find writers, who are simply passionate about particular topics. Blog writing is also a great way to boost SEO for your personal or professional website. You get a chance to call for action and create food for thought. Even though anyone can write a blog nowadays, it is important to follow a few little guidelines that will help you create enjoyable posts for your readers.
#1 Know your audience
Only if you know your audience, you can tailor your content to their needs and create valuable information for them. If your audience doesn’t find your articles useful and applicable to their interests, they will lose interest in following and reading your blog. A way to think about this aspect is to ask yourself if you found this particular information interesting if you were a reader. Develop content that helps your readers to learn something new and conduct enough research. Your readers will soon notice your credibility when they realize that you know who they are and serve them what they need.
#2 Keep it simple, but not too simple
In times of conveying information in 280 characters or less, our attention spans are shorter than ever before. You have to grab your readers’ attention immediately and maintain their interest to keep reading. An easy way to achieve this is to write simply. Too long and complicated phrases might overwhelm your readers or bore them. However, depending on the theme, there is a fine line between writing too specific vs too simple, which might bore the readers as well. You might also need to use a specific language for your topic. If you do, consider new readers, who just recently discovered an interest in your topic and don’t know the specific language yet. They might choose your blog as a place to learn more and might not initially know what you’re writing about if you use too specific language. Try to find the balance between simple and specific.
#3 Write with SEO rules in mind
Good blog posts follow the standards for SEO (search engine optimization). Think of a keyword that describes your post best and tries to include this keyword multiple times in your article as well as in the headlines or titles. Keywords are a major key make your blog findable for readers, who use search engines to look for specific content.
#4 Think about the conclusion
What do you want to achieve with this post? Your conclusion is your chance to reflect on your entire post and inspire your audience to either take an action or to provoke a thought. A strong end to a powerful conclusion leaves your readers thinking and could make an impact on them. Don’t leave your readers with a “so what?” feeling at the end of the post. Also, be mindful of trying to sell something at the end. This might backfire at the end and your readers might feel betrayed.
#5 Edit and Proofread
Make sure to give make enough time to edit and proofread your post. Maybe even step away from it for a couple of hours and look at it again with a fresh mind. A different person might proofread your post and give you feedback on content, clarity and your writing. Take your time to give your post the final touch to perfection – there is always room to improve.